***A.*** Does it make the attempt to pull the paper but it cannot? (You hear the sound of the paper feeding mechanism)
Or
***B.*** It does not initiate the paper feeding process at all and just displays an error message? (No movement or sound of the paper feeder mechanism)
If the scenario is ***A***, you may have a worn out or dirty feed roller. The rubber on the feeder tend to get dirty and slippery thus losing their grip. You can clean them to restore their surface.
Your printer might have a damaged feeder mechanism.
If your printer is a top feeder, it is quite common for debris or small objects such as pens, coins or paper clips to fall into the paper feeder and can prevent the paper from coming into contact with the feeder roller.
If your scenario is ***B***, then there might be a communication error with the printer. Check your cable, try a different USB port, uninstall and reinstall the printer driver. Also check your print queue for pending print jobs.