This could be a hard one to diagnose the actual cause without removing the LCD panel. I am of mind that it is a faulty LCD.
Cable
The cheap easy way to check if it is the LVDS (video) cable: With the laptop on, while viewing the screen. Move the upper half of the laptop, the part with the screen, toward and away from you. Does this cause artifacts (things that shouldn't be there) to appear on the screen(like the green flickering shadow) There may be color changes too. The video controller board on the back of the LCD could flex while moving the screen, if it has bad solder joint(s), it may show the same symptoms during the screen movement. However, in general if it is the cable you most likely will find one or more angles where the screen has a perfect picture.
LCD
From what I can see this could be caused by solder joint(s) on the LCD controller/column/driver board, compromised/broken from the vibrations/shock related to the fall. I lean towards this being the problem. From the picture you provided it appears the problem resides on the whole screen and not any particular area on the screen. However,as Dan stated with different words; This also could be caused by a TAB fault: See Cold Start [http://en.wikipedia.org/wiki/Defective_pixel|here].
The material and the design of these is not very friendly towards diagnosing the cause of the problem without removing the front glass over the screen to be able to access the LCD. You may consider removing the front glass for further testing and increasing the repair options [https://www.youtube.com/watch?v=i91WlQ7-xEk|Here is one video showing] how to replace on the LCD. It does not do a very good job of demonstrating how to remove the glass. [https://www.youtube.com/watch?v=P-pB6-kUHaw|Here is an excellent video] on the entire procedure but, is quite lengthy. [http://www.instructables.com/id/How-to-Replace-the-Macbook-Unibody-Glass-LCD/|Here is a tutorial] written on the subject. Replacing the LCD is cheaper and easier than the whole display assembly, even if you have to replace the glass too. [product|IF163-024|Here is one source] for the LCD. [http://www.amazon.com/Unibody-Macbook-Glass-Screen-Replacement/dp/B0055U90EW|Here is one source] for the glass. Back on topic: After the glass is removed you can apply firm (not overly) constant pressure on the front or the back of the metal frame around the edges/screen of the LCD, if this resolves the problem - at least while the pressure is applied, you most likely have a TAB (Tape Automated Bonding) fault. The TAB connects the transparent electrode layers to the video driver board (Driver board to the glass with the Liquid Crystal Diodes.) of the LCD. If such is the case the LCD needs replaced.
If pressure does not make this go away, then the problem is most likely a bad solder joint on the column driver/controller board attached to the LCD. The controller board can not be replaced without destroying the TAB. The board can be repaired by any electronics/TV repair shops that work on LCD TVs, for less than the price of replacing the LCD.