Are you able to go into the BIOS settings? Many Asus notebooks got a feature called "Boot-Booster" which skips parts of the boot-process. Try to disable this feature (BIOS --> Boot --> Boot-Booster) and try to start the Asus recovery again.
Is there any reaction when you try to start the computer? Which motherboard do you use? (Some motherboard got diagnostic Displays, LEDs, Power-LED diagnostic codes or beep-codes to tell you which part is broken) Some more informations would be nice.